1 brand n. a particular make of product - to
brand v. - branded
adj.
2 consumer n. the person who buys and uses a product or
service - to consume v.
3 cost v. [cost, costed, costed] to estimate the
price of making a product - costing n.
4 develop v. to create a new product or improve an
existing one - product development
n.
5 distribution n. the delivering of products to end-users,
inc. advertising, storing etc
6 end-user n. the person, customer etc who is the
ultimate (and so real) user of a product
7 image n. the concept or perception of a firm or
product held by the general public
8 label n. small piece of paper, metal etc on a
product giving information about it
9 launch v. to introduce a new product, with publicity
etc - product launch n.
10 mail order n. the selling of goods by post - mail-order
catalogue n.
11 market research n. study of consumers’ needs &
preferences, often for a particular product
12
packagingUK n. the wrapping or container for a product
13 point of sale n. the place where a product is actually sold
to the public - point-of-sale adj.
14 product n. something made to be sold; merchandise
[includes services] - to produce v.
15 public relations n. creation and maintenance of a good public
image - public relations officer n.
16 registered adj. registered or officially recorded as a
trademark - ® abbr. - to
register v.
17 sponsor n. firm supporting an organisation in return
for advertising space - also v.
18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities,
Threats
19 total product n. the whole product, inc. name, packaging,
instructions, reliability, after-sales etc
20 trademark n. special symbol, design, word etc used to
represent a product or firm - " abbr.
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